Factors affecting the ranking in Search Engines

Among the main targets of SEO one is to increase the page rank of the websites. It affects the visibility as well as popularity. But it's a quite complicated task to get an excellent page rank in search engines. Most of the factors in the checklist apply mainly to Google & partially to MSN & Yahoo & all the search engines of lesser importance. There are a number of factors that affects these page rank activity. Some of those factors are followed below.

* Keywords in URL: Keywords in URL always gives you a better position on the search engines.
* Anchor text linking: Anchor text link is with other user's site is a good way to improve the sites ranking. Here you have chosen top keywords for the chosen anchor text. This is regarded as getting a vote from this site not only about your site in general but about the keyword in particular.
* Keywords in tag: Always the spiders don't read images but they do read their textual descriptions in the tag. So if there in image in your page fill the tag with some keyword about them.
* Keywords in Meta Tags: Though Google doesn't use this but MSN & Yahoo still relies on this Meta Tags. If you are optimizing for Yahoo & MSN then you have to fill these tags properly.
* Keyword density in document text: Assure your article should contain 4-6% major keywords & not more than 12%.
* Tag keywords in title tag: It is important to handle this portion as what is written inside the title tag shows in search results as your page title. The title tag must be short of around 7 words & the key word should be near the beginning on your whole title.
* Keywords in headings: Keywords can also be applied on the heading tags.
* Getting high PR links: This is the best way to get your site on the top when you get linked to a high page rank site. Try to have the site link captured in directories that ranks above PR4 to PR10.
* Backlinks from others: The more backlink is better but here one thing is significant to know the reputation of the sites more than the numbers.

Some other factors are like

* Links from the directories
* Socially bookmarked sites
* Unique contents
* Sector the long articles up
* Site size

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